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ATLANTA — The National Basketball Association (NBA) and Sony's Hawk-Eye Innovations, the leading provider of officiating and tracking technology in sports, today announced a multi-year partnership, beginning with the 2023-24 season, to deploy Hawk-Eye's 3D optical tracking. Now, as we head into the 2025-26 season, the sport stands on the threshold of a new era where digital innovation could reshape not only how basketball is played, but how it's viewed, analyzed and experienced. Here are some of the ways the game may evolve — and what to pay attention to this season. The partnership with represents a significant step forward for the league's technology. Hawk-Eye Innovations, the UK-based video technology company owned by Sony, is to provide its 3D optical tracking technology to the National Basketball Association (NBA), North America's basketball league, from the 2023-24 season.
Discover how new technology is transforming the NBA, enhancing gameplay, fan experience, and athlete performance in the modern era.
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The National Basketball Association (NBA) has announced a ''multi-year'' agreement with Sony''s Hawk-Eye Innovations, which will deploy its 3D
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Hawk-Eye Innovations, the UK-based video technology company owned by Sony, is to provide its 3D optical tracking technology to the National Basketball Association (NBA), North
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The National Basketball Association and Sony''s Hawk-Eye Innovations, a provider of officiating and tracking technology in sports, have formed a multi-year partnership, beginning with the
The National Basketball Association (NBA) has announced a ''multi-year'' agreement with Sony''s Hawk-Eye Innovations, which will deploy its 3D optical tracking technology across the league
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