NBA INKS MULTIYEAR DEAL TO DEPLOY SONY''S HAWK EYE

Is this good news for NBA optical modules

Is this good news for NBA optical modules

ATLANTA — The National Basketball Association (NBA) and Sony's Hawk-Eye Innovations, the leading provider of officiating and tracking technology in sports, today announced a multi-year partnership, beginning with the 2023-24 season, to deploy Hawk-Eye's 3D optical tracking. Now, as we head into the 2025-26 season, the sport stands on the threshold of a new era where digital innovation could reshape not only how basketball is played, but how it's viewed, analyzed and experienced. Here are some of the ways the game may evolve — and what to pay attention to this season. The partnership with represents a significant step forward for the league's technology. Hawk-Eye Innovations, the UK-based video technology company owned by Sony, is to provide its 3D optical tracking technology to the National Basketball Association (NBA), North America's basketball league, from the 2023-24 season.

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